Foss Initiatives Limited

WHAT WE DO

 

We work at Board level (often as Non-Executive Directors or as external advisers and practitioners) with consumer businesses (B2C marketing, sales & service) and their product and service suppliers (B2B marketing, sales & service and Key Account Management best practices). We also provide challenge, advice, assistance and assurance to public sector boards and other not-for-profit organisations.

 

With our partners we provide a very wide range of services including:

Market research

Planning and implementation support for developing products, services and channels and for growth

Marketing organisation, planning, targeting and budgeting

Partnership/alliance identification and brokering

Recruitment of marketing and sales staff

Planning and implementation support for moving from products and services to solutions

Thought leadership - from idea generation to production of white papers and webcasts

Prospect generation through sales events and individual sales meetings – we go with you to clients, we don’t just organise

Marketing communications planning & implementation – advertising and direct/interactive marketing

Public relations – selecting and working with PR agencies, writing and placing articles, obtaining speaking opportunities at conferences for clients, delivering speeches and taking part in broadcasts

Exhibition and conference management

Sales planning, communication and motivation (including design and delivery of sales conferences) and training – e.g. account management (including key account management, solutions selling), planning and measurement of objectives and incentives

Auditing of your marketing & sales activities and systems for performance improvement

 

 

Prof. Bryan Foss and Prof. Merlin Stone